Amazon Ecommerce Experiences
Small Screen. Big Ideas.
Mobile advertising demanded a different kind of creative thinking: experiences had to capture attention quickly, communicate a compelling brand story, and give customers a reason to interact—all within the constraints of a small screen. I led the creative development of mobile experiences that went beyond static banners, using motion, interaction, rich media, and thoughtful UX to turn brief moments of attention into meaningful brand engagements. The goal was always to make the experience feel native to the device while still delivering the scale and performance brands expected from Amazon Advertising.
Made to explore.
Tablet sat in a unique space between mobile intimacy and desktop real estate, giving us an opportunity to create experiences that customers could actually explore. I approached the tablet as a canvas for richer storytelling—developing interactive experiences that encouraged customers to swipe, discover, compare, and engage with products and brands in more meaningful ways. By combining strong visual design with intuitive interaction and strategic messaging, we transformed advertising units into experiences that felt less like interruptions and more like invitations to engage.
Big Canvas. Bigger Possibilities.
Desktop gave us the room to think bigger and push digital advertising beyond the traditional banner. I led creative teams in developing expansive, immersive experiences that used animation, video, rich media, interactive storytelling, and Amazon’s unique ecosystem to create memorable brand destinations. These experiences allowed brands to tell more complete stories while giving customers multiple paths to discover products, learn more, and take action. It was an opportunity to treat advertising not simply as media placement, but as a designed customer experience.
