Amazon & ecommerce

Digital experiences that connect millions of shoppers with the products they love.

Top part of a magazine cover featuring a child's face with brown hair and brown eyes, and a soccer ball graphic on a background with mountains and trees. The magazine is wrapped in plastic.

Turning Packaging Into Participation

What if the most ordinary object in a customer’s home could become part of the campaign? I pitched Georgia-Pacific on transforming the Amazon delivery box into an interactive expression of Brawny’s #StrengthHasNoGender movement—an idea that turned a simple package into a social experience and one of my most memorable creative pitches.

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Designing the Future of Advertising, One Screen at a Time.

From mobile and tablet to desktop, I led the creative development of Amazon Advertising experiences that transformed brand messages into engaging, interactive customer experiences. These campaigns pushed beyond traditional display advertising to make every screen an opportunity to connect, explore, and act.

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A person sitting outdoors on a dirt path, shopping on their phone for smartwatches on Amazon, with legs and feet visible, wearing shorts and sneakers, and holding a phone connected to earphones.
Two men standing next to an advertisement for Oral-B toothbrushes at an indoor location, each holding a Black X200 toothbrush box.

Turning Transit Into An Interactive Storefront

For Oral-B and Amazon, we transformed an MTA digital kiosk into a sensor-driven holiday shopping experience. Subway trains triggered animated content, passengers could explore Oral-B’s products on Amazon, and a mobile handoff allowed the experience to continue beyond the station.

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