Phillips Brand Boost & Holiday Gifting Campaign

How do you communicate a core brand message while raising cross-category awareness and driving conversion during a critical selling period? You invent and adapt, which is exactly what we did with the Philips “Unwrap Innovation” campaign. Using Amazon’s first ever Spotlight ad with both animation and ecommerce functionality, we excited customers about holiday gifting by creating a narrative around four different product categories that all laddered up to Philips’differentiating position around Innovation. Then we leveraged our knowledge of consumer trends, and the collective e-commerce power of the Amazon website, Fire tablets, and the Amazon mobile shopping app to deliver a campaign that produced a 62% attitudinal lift*—the highest we’d ever seen. 

(*Vizu Nielsen Brand Study, December 2014)