Challenge: Raise awareness through Prime Now around proper skin care during summer, while positioning Neutrogena as the solution.

Approach: 25% SOV PN promo units on desktop and app, as well as 1,116,000 branded bags. Artwork invoked the outdoors, spoke to the biggest brand benefit, and utilized the bag as a billboard reminding consumers not to forget their sunblock.

Creative Director: Wade Neumeister
Art Director: Felicia Soto
Designer: Saint Christopher Monterroso
Copywriter: Steve Landau